Advertising Specialist (ANZSCO 225111)

On the Short-term Skilled Occupation List and Core Skills Occupation List

From the official Home Affairs skilled occupation lists, as at 2026-08-12. Lists change at each government update — always confirm on the official page before acting.

Which lists is Advertising Specialist on?

STSOL — Short-term Skilled Occupation List. Occupations on the STSOL can access state-nominated and regional skilled visas (190/491), but not the Skilled Independent 189.

CSOL — Core Skills Occupation List. The employer-sponsorship list — occupations on the CSOL can be nominated for the Skills in Demand visa (subclass 482) and the Employer Nomination Scheme 186.

Visas this occupation can access

Being on a list makes the occupation nominatable for these visas — each visa still has its own requirements (points, age, English, a positive skills assessment, and for sponsored visas a willing employer or state).

Skills assessment

A positive skills assessment for Advertising Specialist comes from:

What the assessment actually involves

Advertising Specialist sits on STSOL and CSOL, reaching six visa subclasses. Its suitable list names Advertising Account Executive, Advertising Account Manager and Creative Director (Advertising). Its own page excludes Marketing Specialist, Market Research Analyst, Public Relations Professional and — the boundary worth noting specifically — Advertising Manager, a separate ANZSCO major-group-1 code VETASSESS states plainly is not the same occupation as this one, drawing the specialist/manager line directly rather than leaving it to inference.

Where these applications come unstuck

The Advertising Manager exclusion is the one applicants most often miss, because "manager" and "specialist" read as interchangeable seniority labels rather than two entirely different occupations on two different unit groups. Someone whose real duties are managerial — leading a team, owning budget and strategy at a senior level — risks having that evidence assessed as the wrong occupation here, since VETASSESS treats the managerial title as classified elsewhere regardless of how the applicant's own employer titled the role.

An honest read on this pathway

This is one of the wider-reaching codes in the marketing/advertising/PR cluster, tied with Marketing Specialist and Public Relations Professional at six subclasses each, all of which explicitly exclude one another. The choice between the three should be made on the actual content of the work — creative and account-management advertising duties here, brand and campaign strategy for Marketing Specialist, media and public-affairs work for PR Professional — not on visa breadth, since all three carry the same reach.

VETASSESS assesses qualifications and employment separately. Both need documentation that agrees with itself. The Employment History Builder and Document Vault organise each trail before you lodge.

Talk it through with a registered agent

Whether nominating Advertising Specialist is your best route depends on your points, experience evidence and timing — exactly what a MARA-registered agent works through in an initial consultation. Describe your situation once through Migratio and compare real consultation quotes from registered agents, free.

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