Content Creator (Marketing) (ANZSCO 225114)
On the Core Skills Occupation List
From the official Home Affairs skilled occupation lists, as at 2026-08-12. Lists change at each government update — always confirm on the official page before acting.
Which lists is Content Creator (Marketing) on?
CSOL — Core Skills Occupation List. The employer-sponsorship list — occupations on the CSOL can be nominated for the Skills in Demand visa (subclass 482) and the Employer Nomination Scheme 186.
Visas this occupation can access
Being on a list makes the occupation nominatable for these visas — each visa still has its own requirements (points, age, English, a positive skills assessment, and for sponsored visas a willing employer or state).
- Skills in Demand visa (subclass 482) — Temporary, employer sponsored · all occupations for the 482
- Employer Nomination Scheme visa (subclass 186) — Permanent, employer sponsored · all occupations for the 186
Skills assessment
A positive skills assessment for Content Creator (Marketing) comes from:
- Vocational Education and Training Assessment Services (VETASSESS) (official site) · our guide to the VETASSESS process
What the assessment actually involves
Content Creator (Marketing) is CSOL-only — no ROL, STSOL or MLTSSL — reaching two visa subclasses: employer nomination and Skills in Demand sponsorship, the narrowest reach of any code in the marketing/advertising/PR cluster despite being one of its newer, more contemporary-sounding titles. Its required field of study names four disciplines: Marketing, Advertising, Business Communications — with an explicit caveat "rather than an arts/humanities focus" — and Public Relations. Its own page excludes Social Media Influencers by name while accepting Social Media Specialist (Marketing) as a suitable title.
Where these applications come unstuck
The narrow visa reach is the trap most applicants won't expect from a title that sounds like a natural peer of Marketing Specialist or Advertising Specialist: no state nomination, no graduate visa, no regional streams — CSOL alone gives only sponsorship-based routes. The Social Media Influencer exclusion is precise and deliberate: a paid content-creation role inside a marketing function is this code, while independent, self-employed influencer work explicitly is not, however similar the day-to-day content output looks.
An honest read on this pathway
South Australia's own DAMA occupation list names this code specifically for the whole state, with a concession reducing required work experience to as little as one year where the AQF qualification was earned in Australia — a real, sourced route into exactly the visa tier the standard skilled list otherwise denies this code. Outside a DAMA-eligible employer, though, the honest picture is narrow: two sponsorship-only subclasses and nothing else.
VETASSESS assesses qualifications and employment separately. Both need documentation that agrees with itself. The Employment History Builder and Document Vault organise each trail before you lodge.
Talk it through with a registered agent
Whether nominating Content Creator (Marketing) is your best route depends on your points, experience evidence and timing — exactly what a MARA-registered agent works through in an initial consultation. Describe your situation once through Migratio and compare real consultation quotes from registered agents, free.
Compare registered agents — free
Related occupations
All skilled occupations · Points calculator · Skilled visa agents