Advertising Manager (ANZSCO 131113)

On the Short-term Skilled Occupation List and Core Skills Occupation List

From the official Home Affairs skilled occupation lists, as at 2026-08-12. Lists change at each government update — always confirm on the official page before acting.

Which lists is Advertising Manager on?

STSOL — Short-term Skilled Occupation List. Occupations on the STSOL can access state-nominated and regional skilled visas (190/491), but not the Skilled Independent 189.

CSOL — Core Skills Occupation List. The employer-sponsorship list — occupations on the CSOL can be nominated for the Skills in Demand visa (subclass 482) and the Employer Nomination Scheme 186.

Visas this occupation can access

Being on a list makes the occupation nominatable for these visas — each visa still has its own requirements (points, age, English, a positive skills assessment, and for sponsored visas a willing employer or state).

Skills assessment

A positive skills assessment for Advertising Manager comes from:

What the assessment actually involves

IML's Advertising Manager criteria carry the identical task-list wording used for Sales and Marketing Manager and Public Relations Manager, right down to the same bullet about building an organisation's image and reputation. The deciding line is again functional scope: the position must be the most senior functional role in the organisation or division for brand or product advertising specifically. The years structure matches its siblings — three years in an advertising-related role with two of them in the Advertising Manager title where a highly relevant degree is held, or five years without one.

Where these applications come unstuck

Because the published task description reads almost identically to Sales and Marketing Manager's, an applicant whose real function was broader sales and marketing strategy, not advertising specifically, can be tempted to nominate this code on task-similarity alone. IML's own reporting-line test — most senior for brand/product advertising — is what actually has to hold up, and it is a narrower functional claim than the task list on its own suggests.

An honest read on this pathway

Advertising Manager reaches the same visa set as Sales and Marketing Manager — 186, 190, 407, 482, 491 and 494 — via STSOL and CSOL, so choosing correctly between the two costs nothing in visa reach, only accuracy in describing which function you actually led. The real cost of a wrong choice in this family falls on Public Relations Manager, whose narrower ROL listing closes off several of those pathways.

Whichever authority assesses you, the paperwork is the part applicants underestimate. The Document Vault keeps a single register of every document, what it was needed for, and what is still missing.

Talk it through with a registered agent

Whether nominating Advertising Manager is your best route depends on your points, experience evidence and timing — exactly what a MARA-registered agent works through in an initial consultation. Describe your situation once through Migratio and compare real consultation quotes from registered agents, free.

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