Public Relations Manager (ANZSCO 131114)

On the Regional Occupation List

From the official Home Affairs skilled occupation lists, as at 2026-08-12. Lists change at each government update — always confirm on the official page before acting.

Which lists is Public Relations Manager on?

ROL — Regional Occupation List. Occupations on the ROL are limited to the regional provisional visas — mainly the Skilled Work Regional 491 and Skilled Employer Sponsored Regional 494.

Visas this occupation can access

Being on a list makes the occupation nominatable for these visas — each visa still has its own requirements (points, age, English, a positive skills assessment, and for sponsored visas a willing employer or state).

Skills assessment

A positive skills assessment for Public Relations Manager comes from:

What the assessment actually involves

Public Relations Manager shares the same word-for-word task list IML uses for Sales and Marketing Manager and Advertising Manager, so the tasks performed do not distinguish this code either. What does is the functional-seniority test: most senior functional position for Public Relations specifically, and this is the only one of the three siblings with a published list of alternative titles IML recognises, including Communications Manager, Corporate Affairs Manager and Media Relations Manager. Years required follow the family pattern — three years related, two in the title, with a highly relevant degree, or five years without one.

Where these applications come unstuck

This code sits on the Regional Occupation List alone, unlike its two siblings, so an applicant whose role could genuinely be described as either sales-and-marketing-led or PR-led should weigh the visa consequence before nominating. Choosing Public Relations Manager over a task-identical sibling closes off employer sponsorship and state nomination entirely, not just narrows the field of visas available — and because IML assesses only one occupation per application, discovering the mismatch after lodging means a fresh reassessment, not a quick correction.

An honest read on this pathway

Public Relations Manager reaches only the 407, 491 and 494 visas, with no 186, no 482 and no 190 — a materially smaller pathway set than Sales and Marketing Manager or Advertising Manager, whose STSOL-plus-CSOL listing reaches all six visas this family covers. The occupation itself is genuinely assessable; the constraint is entirely in the visa list this code sits on, not in IML's willingness to approve it.

Whichever authority assesses you, the paperwork is the part applicants underestimate. The Document Vault keeps a single register of every document, what it was needed for, and what is still missing.

Talk it through with a registered agent

Whether nominating Public Relations Manager is your best route depends on your points, experience evidence and timing — exactly what a MARA-registered agent works through in an initial consultation. Describe your situation once through Migratio and compare real consultation quotes from registered agents, free.

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